Quarterly Journal of Brand Management - Articles List

Author = Yousefi, Ali

The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory

Volume 8, Issue 2, May 2021, Pages 118-148

10.22051/bmr.2021.34819.2157

Mohammad Rahim Eafidani; Ali Yousefi

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Volume 11 (2024)

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Volume 8 (2021)

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