Quarterly Journal of Brand Management - Articles List

Author = Rezaian Astaneh, Mohaddeseh

The Relationship between Gamification and Brand Co-creation with the Mediation of a Sustainable Business Model in Platforms

Volume 7, Issue 3, October 2020, Pages 87-127

10.22051/bmr.2021.34676.2100

Shahram Khalil Nezhad; Mohaddeseh Rezaian Astaneh; Milad Ghanbari

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