Quarterly Journal of Brand Management - Articles List

Author = Ranjbar, Ahad

The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products. (Case: Gen Y’s Customers in Tehran)

Volume 7, Issue 2, June 2020, Pages 151-182

10.22051/bmr.2021.31336.2077

Abolfazl khosravi; Ahad Ranjbar

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