Quarterly Journal of Brand Management - Articles List

Author = Setoodeh, Ali

A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall)

Volume 7, Issue 3, October 2020, Pages 227-269

10.22051/bmr.2021.33933.2071

Ali Setoodeh; maryam nekooeezade; alireza amini

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