Quarterly Journal of Brand Management - Articles List

Author = momayez, ayatollah

Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love

Volume 7, Issue 1, April 2020, Pages 169-211

10.22051/bmr.2020.33533.2059

Mohammad Amin Torabi; Orkideh Hamedi; ayatollah momayez; Elahe Molaei Yeganeh

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