Quarterly Journal of Brand Management - Articles List

Author = Hajian Foroushani, Yasaman

Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management*

Volume 7, Issue 2, June 2020, Pages 69-118

10.22051/bmr.2021.33451.2063

Seyed Ali FAREGH; Yasaman Hajian Foroushani

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