Quarterly Journal of Brand Management - Articles List

Author = Shirnezhad Moghanlou, Mostafa

The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept

Volume 7, Issue 1, April 2020, Pages 213-260

10.22051/bmr.2020.32321.2026

Naser Seifollahi; Hossein Rahimi clever; Mostafa Shirnezhad Moghanlou

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