Quarterly Journal of Brand Management - Articles List

Author = nazari, shahram

The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products)

Volume 9, Issue 4, February 2023, Pages 241-287

10.22051/bmr.2023.40270.2338

Maryam Emami; shahram nazari; Rasool Norouzi Seyed Hoseini

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