Author = Hossein Hajibabaei, Hossein
The Role of Archetypes in Brand Recognition

Volume 6, Issue 1, March 2019, Pages 241-272

10.22051/bmr.2020.30540.1965

Fozieh Taheri mina; Tohfehe Tohfehe; meisam latifi; Hossein Hossein Hajibabaei