Quarterly Journal of Brand Management - Articles List

Author = Sijanivandi, Shadie

Investigating the impact of celebrity endorsement advertisements on the attitudes of Women customer considering the role of self- concept moderator (Case study: the consumers of cosmetics in Tehran)

Volume 6, Issue 1, March 2019, Pages 141-186

10.22051/bmr.2020.29030.1890

Reza Shafeai; Shadie Sijanivandi

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