Quarterly Journal of Brand Management - Articles List

Author = Esmaeilpour, Majid

Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability

Volume 9, Issue 1, May 2022, Pages 13-54

10.22051/bmr.2022.35566.2129

Zahra Mohammad Hosseini; Majid Esmaeilpour; manizheh Bahrainizad

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)