Quarterly Journal of Brand Management - Articles List

Author = Lari, Mahnaz

Pattern of factors affecting customer resistance in industrial markets

Volume 10, Issue 2, August 2023, Pages 13-46

10.22051/bmr.2023.38105.2248

Vahid Nasehifar; Mahnaz Lari

Factors affecting the purchase intention of luxury brands based on generalized theory of planned behavior

Volume 5, Issue 3, November 2018, Pages 15-58

10.22051/bmr.2020.25736.1747

Mahmoud Mohammadian; Zohreh , Dehdashti Shahrokh; Mahnaz Lari

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)