Quarterly Journal of Brand Management - Articles List

Author = Tayebzadeh, Mahdi

Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores)

Volume 6, Issue 2, June 2019, Pages 183-217

10.22051/bmr.2020.24915.1713

faraz sadeghvaziri; Soheila Khoddami; Mahdi Tayebzadeh

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