Author = Afrakhteh, Salimeh
Number of Articles: 1
The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand

Volume 5, Issue 4, March 2019, Pages 107-140

10.22051/bmr.2020.22856.1611

Majid Esmaeilpour; Hamid Izadi; Salimeh Afrakhteh; Fatemeh Zahedi

Quarterly Journal of Brand Management

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