Author = Saeida Ardekani, Saeid
Number of Articles: 1
Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach

Volume 10, Issue 2, August 2023, Pages 75-130

10.22051/bmr.2022.40331.2341

Fereshte Rasty; Seyed Mohammad Tabataba; Seyed Mahdi Alhosseini Almodarresi; Saeid Saeida Ardekani; Mojtaba Poorrezaei

Quarterly Journal of Brand Management

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