Quarterly Journal of Brand Management - Articles List

Author = Khoshnevis, Mozhde

Using ZMET technique for exploring current and ideal brand image

Volume 4, Issue 3, October 2018, Pages 29-48

10.22051/bmr.2018.21880.1563

Masoud Keimasi; Mozhde Khoshnevis

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)