Author = Keimasi, Masoud
Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review

Volume 9, Issue 2, July 2022, Pages 138-115

10.22051/bmr.2021.36086.2152

maryam parchami sarghein; Mohammad Rahim Eafidani; mohammad hadi sadegh; Masoud Keimasi; shahriyar azizi


Service Failure Pattern in Banking Industry of Iran

Volume 8, Issue 4, March 2022, Pages 13-52

10.22051/bmr.2020.30915.1978

Narges Saremi; Mirahmad Amirshahi; Masoud Keimasi; kambiz Heidarzadeh


Using ZMET technique for exploring current and ideal brand image

Volume 4, Issue 3, October 2018, Pages 29-48

10.22051/bmr.2018.21880.1563

Masoud Keimasi; Mozhde Khoshnevis