Quarterly Journal of Brand Management - Articles List

Author = bagheri garbollagh, hooshmand

MODEL OF GENERATIONS' VARIATION IN CONSUMER BEHAVIOR AND ITS EXPLANATION WITH THE EMPHASIS ON THE MARKETING MIX (Case study: Clothing Brand)

Volume 10, Issue 2, August 2023, Pages 131-176

10.22051/bmr.2022.40213.2335

hooshmand bagheri garbollagh; Morteza Maleki MinBashRazgah; davood feiz; Adel Azar; azim zarei

Analysis of the role brand experience, motivation and Customer Citizenship Behavior on the Value Co-Creation Attitude and Subjective Norms

Volume 5, Issue 2, September 2018, Pages 5-24

10.22051/bmr.2019.24510.1695

Syed Abbas Ebrahimi; hooshmand bagheri garbollagh

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)