Quarterly Journal of Brand Management - Articles List

Author = Rahmatbadi, Yazdan

The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence

Volume 2, Issue 2, December 2015, Pages 45-68

10.22051/bmr.2015.2579

Majid Mohammadshafiee; Yazdan Rahmatbadi

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