Author = Maleki MinBashRazgah, Morteza
Number of Articles: 3
Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context

Volume 11, Issue 2, August 2024, Pages 149-190

10.22051/bmr.2023.42352.2412

Sima Alipour; Morteza Maleki MinBashRazgah; davood feiz; Azim Zarei

MODEL OF GENERATIONS' VARIATION IN CONSUMER BEHAVIOR AND ITS EXPLANATION WITH THE EMPHASIS ON THE MARKETING MIX (Case study: Clothing Brand)

Volume 10, Issue 2, August 2023, Pages 131-176

10.22051/bmr.2022.40213.2335

hooshmand bagheri garbollagh; Morteza Maleki MinBashRazgah; davood feiz; Adel Azar; azim zarei

Quarterly Journal of Brand Management

Journal Archive