Quarterly Journal of Brand Management - Articles List

Author = Kheiri, Bahram

The design and explanation of the paradigmatic model of the Industrial Brand Equity with the Grounded Theory Approach (Case Research: Machine Sazi Arak)

Volume 10, Issue 4, May 2024, Pages 241-276

10.22051/bmr.2022.39318.2313

Bahram Kheiri; zoha safari sanjani; Sina Nematizadeh

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