Quarterly Journal of Brand Management - Articles List

Author = Maleki, Reza

Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening

Volume 6, Issue 1, March 2019, Pages 107-140

10.22051/bmr.2020.27039.1795

Hassan Rangriz; Reza Maleki; Hooman Pashootanizadeh

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