Quarterly Journal of Brand Management - Articles List

Author = Saleh Ardestani, Abbas

Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory

Volume 3, Issue 3, October 2016, Pages 119-148

10.22051/bmr.2017.9997.1111

Abbas Saleh Ardestani; Samaneh Parsa; behrooz ghasemi

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