Quarterly Journal of Brand Management - Articles List

Author = behboodi, omid

The Impact of Brand Community Identities and Incentives on Brand Loyalty through Online Brand Interactions (Case Study: Pandora Brand Instagram Users)

Volume 8, Issue 4, March 2022, Pages 169-206

10.22051/bmr.2021.36527.2166

omid behboodi; amir ghafourian shagerdi; Ahmad Mohammadi Kushki

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