Quarterly Journal of Brand Management - Articles List

Author = Tabaeeian, Reihaneh Alsadat

The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers

Volume 5, Issue 1, June 2018, Pages 169-204

10.22051/bmr.2018.20508.1514

Majid Mohammad shafiee; hoda Tavakoli; Reihaneh Alsadat Tabaeeian

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