Quarterly Journal of Brand Management - Articles List

Author = Soltani, Morteza

An experimental study on the role of transparency and accessibility on cognitive, affective and conative aspects of consumer response in cause-related marketing

Volume 5, Issue 3, November 2018, Pages 187-225

10.22051/bmr.2019.24960.1717

Morteza Soltani; Asadollah Kordnaeij; HAMID Ayoubi yazdi

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