Quarterly Journal of Brand Management - Articles List

Author = Zeynvand Lorestani, Hanzaleh

An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company)

Volume 2, Issue 1, October 2015, Pages 93-114

10.22051/bmr.2015.2029

Zohreh Dehdashti Shahrokh; Ali Yarahmadi; Hanzaleh Zeynvand Lorestani; Atefeh Kashipazan Javan

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