Quarterly Journal of Brand Management - Articles List

Author = Abooei, Monireh

Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities

Volume 1, Issue 2, July 2014, Pages 85-106

10.22051/bmr.2015.1224

Esmaeil Shahtahmasbi; Monireh Abooei; Sarah Shamsollahi

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