Quarterly Journal of Brand Management - Articles List

Author = Noori, Abolfazele

Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO)

Volume 1, Issue 1, April 2014, Pages 101-125

10.22051/bmr.2014.1218

Seyyed Mohammad Tabatabaee Nasab; Abolfazele Noori; Reza Ebrahimzadeh Pezeshki

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