Author = Haghighinasab, Manijeh
The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits

Volume 10, Issue 4, May 2024, Pages 13-66

10.22051/bmr.2023.40987.2366

Manijeh Haghighinasab; Payvand MirzaeianKhamseh; Marzieh Soltani Tajabadi


Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province)

Volume 8, Issue 2, May 2021, Pages 16-49

10.22051/bmr.2021.34209.2086

Azam Mirsoleimani; mohamadali babaeizakliki; Manijeh Haghighinasab; Ameneh Khadivar; Mehdi Ebrahimi


Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image

Volume 7, Issue 2, June 2020, Pages 15-44

10.22051/bmr.2020.29159.1906

Manijeh Haghighinasab; Negin Sangari; Zahra Emamalipoor; samiyeh khosravi


The Effect of Countries Environment & Branding on Handmade Carpet Export Markets

Volume 6, Issue 2, June 2019, Pages 83-113

10.22051/bmr.2020.30135.1940

nazila niakan lahiji; Manijeh Haghighinasab; Khadivar Khadivar