Quarterly Journal of Brand Management - Articles List

Author = Yazdani, Naser

Investigating and analyzing the impact of the dimensions of negative experiences of consumers on the behavioral reaction towards the brand

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22051/bmr.2024.48072.2610

Farzaneh Nemati; Naser Yazdani

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The Effect of Dimensions of Brand Hate on Consumer Behavior

Volume 10, Issue 1, May 2023, Pages 99-144

10.22051/bmr.2022.39604.2318

Nahid Rahbari Pak; Naser Yazdani

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