Quarterly Journal of Brand Management - Articles List

Author = Akbari, Mohsen

Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat

Volume 4, Issue 2, June 2018, Pages 11-42

10.22051/bmr.2018.17889.1420

Hamed Sedighi; Mohsen Akbari; Azadeh Kazeminia

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