Quarterly Journal of Brand Management - Articles List

Author = Khoddami, Soheila

The effect of brand anthropomorphism dimensions on customer purchase intention

Articles in Press, Accepted Manuscript, Available Online from 26 April 2023

10.22051/bmr.2023.40336.2340

khoddami khoddami; Bahareh Osanlou; Fatemeh Safari

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Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories

Volume 3, Issue 4, March 2016, Pages 13-40

10.22051/bmr.2018.8989.1074

Soheila Khoddami; Bahare Osanlou

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