Quarterly Journal of Brand Management - Articles List

Author = Osanlou, Bahare

The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market

Volume 2, Issue 2, December 2015, Pages 97-124

10.22051/bmr.2015.2580

Bahare Osanlou; Soheila Khoddami

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