Quarterly Journal of Brand Management - Articles List

Author = Nouripour, Amirhossein

Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors

Volume 1, Issue 1, April 2014, Pages 127-156

10.22051/bmr.2014.1219

Maisam Shirkhodaie; Amirhossein Nouripour; Fatemeh Shariati

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