Quarterly Journal of Brand Management - Articles List

Author = Samiei Nasr, Mahmoud

An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank)

Volume 2, Issue 1, October 2015, Pages 115-134

10.22051/bmr.2015.2028

Seyyed Moslem Alavi; Mahdi Najafi Siahroudi; Mahmoud Samiei Nasr

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